SOCIAL MEDIA MARKETING SERVICES
How can social media marketing benefit your business?
How many hours do you have each day to focus on your social media presence? Better yet, how many hours does it take you to create and deploy a social media campaign that delivers results? In working with a variety of small businesses we have found that most small business owners who DIY their social channels either spend too much time creating social media advertisements to no avail, or they simply do not have enough time to maintain consistency, which ends up leading their social media profiles off to die in a deserted wasteland. Either way, it is better to spend your time using your expertise to run other aspects of your business; the ones you are truly passionate about. JT Creative will help you get your time back by creating, building, and running your social media profiles to bring awareness to your brand and value to your customer.
The 4 most important things to be on social media
BE REAL
People want to know that you’re a human. You make mistakes, you struggle, you love ice cream, you’re a fan of “Dancing with the Stars”, whatever it is, you can relate to your audience.
BE CLEVER
Your business isn’t always interesting to everyone out there, but that doesn’t mean you can’t make it interesting. Use eye-catching graphics or photos to spice up your posts.
BE A STORYTELLER
Constantly selling your products and services on social media is draining for your audience. People engage with stories the same way they engage with TV shows and novels.
BE CONSISTENT
Consistency is key in order for anyone to actually see your posts on social media. Engagement will increase until you’re too busy to post. You need a plan and a schedule.
Do I really need social media for my business?
Of course businesses survived and thrived prior to the existence of social media, but the marketing landscape is constantly changing, and social media is here to stay. I have to ask why you wouldn’t take advantage of a tool that can be very useful for building business brands and increasing revenue? More than 4.62 billion people are on some form of social media channel today, and that number has grown 12% annually over the last decade. 92% of Instagram’s 1.5 billion users report that they’ve purchased a product after seeing it on Instagram. That’s a conversion statistic you don’t want to miss out on.
There are companies that spend all their time and energy helping businesses with social media marketing because running a successful social media profile for a business is literally a full time job. Small business owners don’t have the time to dedicate to creating, much less keeping up with trends, monitoring changes across different platforms, measuring engagement, and tracking conversions. It is time consuming to stay consistent on social media, but it’s worth it if done properly. I think most would agree that businesses should have some sort of social presence these days, but how do you choose the right platforms? Certainly you don’t need to be on every one of them. What content should you be posting? What metrics should you be measuring?
Social media, love it or hate it, can grow your business. The good news is that you don’t have to worry about learning the best practices, tricks, and tools for social channels. JT Creative can manage that for you.
We want to help you maintain your social presence, while you spend your time and expertise running the aspects of your business that only you can. Let’s schedule a call and put together a strategy for your social media profiles. 30 minutes to figure out what’s working, what’s not, and what needs to be done.
